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Elena founded Athara Impact after over two decades at the intersection of business and social impact — advising, directing capital, and building programmes across the UK, North America, the Caribbean, Africa and, most recently, the Middle East.

She has held senior roles at UBS, Virgin and PwC, leading multi-million-dollar social impact portfolios, philanthropic partnerships and complex impact programmes for some of the world's most ambitious social change organisations.

She holds an MBA from Oxford's Saïd Business School. Elena leads Athara Impact's advisory and executive search practices.

A product leader with deep roots in design and engineering, Tarik focuses on applying the latest technologies — including AI — to build services and experiences that solve meaningful problems.

He has led cross-border teams at PwC, IBM iX, and CSG on large-scale digital programmes, including the rollout of Vodafone M-Pesa. Alongside his twenty-year corporate career, he co-founded we.yan, Africa's first social fintech app, where he leads product and design.

He holds a Master's in Service Design from the Royal College of Art and is a Fellow of the Royal Society of Arts. At Athara Impact, Tarik leads Athara Labs — building products that improve lives.